Our Story.

Era by DJZinhle is a  timeless fashion-accessory brand founded in 2012 by South African House Music DJ, author and super mom, DJ Zinhle.

The brand Era, which embodies sophistication and style, started out as a time piece specific brand that has now expanded into a wide range of accessories.  The brand was built around the notion and idea that us, as women, should use this specific moment in time and in our individual journeys, to conquer whatever it is we forsee.  It was and still is our mission to inspire and  bring light the fact that our time is in fact now and we hope our products act as a reminder of that message.

For us, there's nothing more precious than time. It's how we measure what's important to us, and it also acts as an indication of our growth. That's why we've built our product line from  watches up.

Our founder, Dj Zinhle is an inspiration to many because of her strong work ethic, business acumen & enthusiasm in women empowerment. In 2020, we launched our much anticipated Era vision line. A capsule collection of unisex sunglasses which highlights the beauty of a strong vision and what having a vision can do for you.

"Time and vision is everything to me.  It's a constant reminder of where I come from but also where I'm going and that's why I've added sunglasses to the range after 7 years of Era By DJ Zinhle. This process has taught me to be optimistic about my future and that's exactly the message I want our consumers to take from our brand . " - DJ Zinhle